Actually, a lot of KS's DO use PR firms that run them for people. It's become quite the business itself. Most of the larger campaigns you've seen were run by hired pro PR people. Me? I stayed up and almost didn't sleep for a month during our first Kickstarter. Our second was a much smaller project, and was actually much easier to run. But our first Kickstarter? We put 5 months of work into the pre-production - back in 2012, it was still a new thing. We took our time; the team worked on the demo like bats out of hell - I did a lot of research, looking at other campaigns, etc. In the end - I made sure I was on there a lot, answering all the questions that came in and engaging backers and posters. Very nerve-racking, but rewarding is so many ways - I met a lot of cool people that way. The most eager backers and our bigger pledgers became friends. They were the most encouraging during the whole project, and afterwards. I've formed lasting friendships with many. But doing it yourself is crazy. I couldn't even imagine running a campaign the size of, like, Torment or Wastelands 2. Or friggin Star Citizen! Bt PS: Broomie - I don't know what kind of update happened, but this new text editor does not let me format text at all - I had paragraph breaks and crap in here.... ALLL GONE.