Have the Coles commented on QFI and said anything regarding the game?
Yes. They were asked about QFI and IQ in an interview, and said that they didn't know much about it, and the team, but that IQ sounded like cool folks who are trying to make something great.
Which they are. And it is.
Later on, a similar exchange happened, and it was clear that they'd gone and peeked here a little since the interview, and the Coles said something similarly friendly.
That's that, it's more than I'd expected, and it's good enough for me.