The problem is that once Activision and EA were not entirely evil. Then they grew into what they are now. Growth is inevitable, and it's growth (and the acquisitions that come of/because that growth) that is part of the problem. What would happen if, say, Wadjet Eye Games reached the size of Sierra at its peak - or the size of EA now? Looking at the increasingly EA-like route Zenimax (who have massively expanded in recent years) are taking...